These days, it feels like we’re in a compassion crisis. So, Mrs. Meyers Clean Day, a brand that believes that good grows when compassion is abundant, set out on a mission to plant the seeds in Chicago. Introducing the compassion store, the first-ever store where compassion is currency.
Creatives: Donna Charlton Perrin (ECD), Steve Hahn (GCD), Remy Glock (Sr. Designer), Olivia Orput (Sr. Copywriter), Mackenzi Schumann (Producer)
Account: Lauren Joseph, Nancy Horrow